Because when you own it, you can change it.

When we realized that – despite so much change (over decades!) in infant nutrition science and breast milk research– infant formula hasn’t caught up, we asked ourselves, “WHY?”

Only three companies own approximately 90% of the market, and other new brands have used one contract manufacturer: formula has only changed by one ingredient here, one benefit there…for a LONG time.

At ByHeart, we are the first new brand to own ingredient sourcing, manufacturing, and research & development facilities. We actually clinically proved next-to-breast-milk benefits (like less spit up and softer poops!) in our own trial.

Breast milk is the most functional and natural first food for baby, but every parent deserves “no-compromise” nutrition, so we took a “no-compromise” approach to our recipe—meaning that you shouldn't have to choose between baby's nutrition and clean, wholesome ingredients.

ByHeart’s Whole Nutrition Infant Formula includes a patented protein blend to drive easy digestion, and offers all-in-one benefits (including immune support, gut and brain health, less spit up, less gas, and softer poops!). But we didn’t stop at ALL these benefits: our recipe also includes the certified cleanest ingredients too, as the first Clean Label Project certified, easy-to-digest infant formula with no corn syrup, maltodextrin, soy, or palm oil.

We were able to innovate and work to do better for babies because we controlled and tested every step of the process, from farm to formula, rather than relying on a contract manufacturer or on clinical research from decades ago. You can learn more about our clinical trial here:

We believe that parents shouldn't have to compromise between functional benefits and clean ingredients when it comes to baby. For too long, parents have had to choose between brain development or immune support, easy digestion or clean ingredients. When it comes to baby, you deserve a better bottle, so we made a formula that not only has all-in-one benefits (a one and done purchase!)—including immune support, gut and brain health, less spit up, less gas, and softer poops—but also is the first Clean Label Project-certified infant formula and contains no corn syrup, maltodextrin, soy, or palm oil. It’s simple: we want baby (and you) to have it all.

Our signature formula is informed by breast milk’s recipe: Protein is the one of the biggest gaps between breast milk and formula today, so we patented our own protein blend with the two most abundant proteins found in breast milk–Alpha-Lactalbumin and Lactoferrin–plus broken down proteins for easy digestion, and an 80:20 whey to casein ratio that most closely mirrors colostrum, or early breast milk. We are the first infant formula in the US to include organic, grass-fed whole milk—because breast milk doesn’t skim its fats, so neither do we. Finally, our carbs come from organic lactose, a key component of breast milk that’s important for baby. We leave out “filler” glucose carbs like corn syrup and maltodextrin that are often used in other formulas.

What’s equally important to all of the nutritious ingredients we put into our formula, though, are the ones we’ve kept out, specifically: soy, corn syrup, gluten, maltodextrin, skim milk, palm oil, artificial growth hormones*, and hexane-extracted DHA.

* No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows

You can learn more about our approach to nutrition here.

Each can contains 24 ounces of formula – that’s 46 four ounce feeds – which means that if you’re a formula-only feeder, you’ll typically only need 5 cans of ByHeart a month, versus over 10 from some other brands.

Each 24 ounce can costs $39 and includes 46 four ounce feeds—which means that if you’re a formula-only feeder, you’ll typically only need 5 cans of ByHeart a month, versus over 10 from some other brands.

Our formula is designed to meet a healthy baby's vitamin and mineral needs for the first 12 months of life! Around 6 months, complementary food may be introduced to support extra nutritional needs. We always recommend talking to your pediatrician when it comes to your baby's specific needs for exact guidance.

When you opt in to a Feeding Plan subscription, a percentage of each sale goes toward providing families in need with formula and nutrition and feeding education through our Open-Hearted Initiative. We’re currently tracking to donate 5 million feeds in 5 years with your help!