Breast milk is naturally easy on tummies, shouldn't formula be too? We thought so, and think the ~50% of babies who switch baby formulas (often because of this issue) probably agree. That’s why we designed a patented protein blend that gets closest to breast milk—with the 2 most abundant proteins found in breast milk, plus broken down proteins—all for a blend that’s clinically proven easy to digest.
Did you know new clinical trials are not required for infant formula if a brand is using an old recipe (and not making any changes to it)? And that to create a new innovative infant formula, a company has to run their own? That’s why we ran the largest clinical trial by a new infant formula brand in 25 years—including 311 babies over 6 months and even compared our formula to breast milk (we’re actually the only new infant formula to do that).
When searching for baby formula you’re bound to find skim milk more often than not. Unlike skim, whole milk is full of natural, healthy fats that help support baby’s cognitive development and growth. And we’re proud to be the only US-made infant formula to use organic, grass-fed, whole milk.
Our small batch process minimizes the time it takes to produce our formula in order to protect the integrity of the (healthy!) fats. Exposing these fats at a high heat for an extended period of time can actually impact the color, taste, texture and smell of the formula. Less time + less heat = small batch goodness.
Plus, it’s risk free to try! If ByHeart isn’t working out for your baby, just let us know. While we don’t do returns, we are happy to give you a refund on your first order—that's the ByHeart promise.
*Clinically proven versus a leading infant formula
Clean ingredients.
Anyone can say they’re “clean”, but you have to go a lot further to be certified-clean†. Not only do we directly source our ingredients from suppliers we personally know and trust—we’re proud to be the first infant formula company to receive Clean Label Project’s highest-tier Purity Award (and test for 700 contaminants, versus the required 400).
†Based on Clean Label Project, Purity Award certification
*No significant difference has been shown between milk or milk ingredients derived from rbST-treated and non-rbST-treated cows
Babies and their parents love ByHeart.
FAQ’s
Because when you own it, you can change it.
When we realized that – despite so much change (over decades!) in infant nutrition science and breast milk research– infant formula hasn’t caught up, we asked ourselves, “WHY?”
Only three companies own approximately 90% of the market, and other new brands have used one contract manufacturer: formula has only changed by one ingredient here, one benefit there…for a LONG time.
At ByHeart, we are the first new brand to own ingredient sourcing, manufacturing, and research & development facilities. We actually clinically proved next-to-breast-milk benefits (like less spit up and softer poops!) in our own trial.
Breast milk is the most functional and natural first food for baby, but every parent deserves “no-compromise” nutrition, so we took a “no-compromise” approach to our recipe—meaning that you shouldn't have to choose between baby’s nutrition and clean, wholesome ingredients.
ByHeart’s Whole Nutrition Infant Formula includes a patented protein blend to drive easy digestion, and offers all-in-one benefits (including immune support, gut and brain health, less spit up, less gas, and softer poops!). But we didn’t stop at ALL these benefits: our recipe also includes the certified cleanest ingredients too, as the first Clean Label Project certified, easy-to-digest infant formula with no corn syrup, maltodextrin, soy, or palm oil.
We were able to innovate and work to do better for babies because we controlled and tested every step of the process, from farm to formula, rather than relying on a contract manufacturer or on clinical research from decades ago. You can learn more about our clinical trial here:
Each unopened can of ByHeart is good for 24 months. Once a can has been opened, we recommend disposing it after one month, as outlined in the instructions on our label.
Please watch our video and instructions on how to mix here. Mixing directions are also included on the back of each ByHeart can.
Yes! Many parents combo feed, which is the practice of substituting breast milk feedings with formula feeds.
“No compromise nutrition” means we believe that parents shouldn’t have to compromise between prioritizing benefits and certified-clean ingredients when it comes to baby. After all—breast milk doesn't compromise, and we use it as our blueprint! So we made a formula that not only has all-in-one benefits (easy digestion, less spit up, softer poops, less gas, nutrient absorption, immune support, gut health, brain & eye development) but also is the first Clean Label-certified infant formula. We want you and, most importantly, baby, to have it all.
ByHeart uses Ground shipping methods for all shipments nationwide via national carriers and the USPS. Expected time for delivery is up to 5-6 calendar days after shipment—but typically is faster!
These timelines are subject to change. If we expect delivery to be longer than usual, we’ll provide ample notice on our site, or in your order confirmation email. Once your order has shipped, we’ll send you an email with your tracking information!